Footballclub PSV is active at the highest level of the Netherlands and wants to be a serious candidate for the championship every year, has UEFA Champions League ambitions and strives for a top sportclimate with professionalism around the field.

In today's football, measurable player features are more important than ever. PSV uses the latest equipment under the name PSV Fieldlab to measure characteristics such as strength, sprint speed and mobility.

Besides the footballside, PSV also sees the added value of data-driven marketing towards the supporters of the club. Through various software tools PSV builds fan profiles to  know and recognize supporters and to respond to their wishes and needs.

PSV is involved with:

Data Driven Business Lab

PSV fulfills the client role in the project and provides feedback.